Daimler-Benz Italia, Marketing Communication: Raffaella Fraioli

Marketing Communications
Nome aziendaMercedes-Benz Italia S.p.A.
Dateago 2015 – presente Durata lavoro2 anni 1 mese
LocalitàRoma, Italia
– Developing a marketing strategy to implement plans & delivering on objectives.
– Design, implement & facilitate an effective local & national marketing strategy.
– Carrying out effective research & intelligence into competitor products & other trends.
– Constantly improving business development activities.

– Overseeing and managing financial budgets. Budget setting and control, including measurement and return on investment.
– Online campaigns, web site, use of digital/social media, B2B and B2C, SEO, SEM & PPC campaigns, lead generation activities.
– Making sure that campaigns run to deadline and on budget.
– Monitoring & reporting to senior managers on the effectiveness of strategies/campaigns.
– Setting the scope, implementation, management & review of marketing campaigns.
– Manage daily activities with PR, press and marketing communications agencies.
– Develop partnerships & relationships with third parties to meet strategic objectives.
– Identifying key marketing opportunities.
Mercedes-Benz Italia S.p.A.
Digital Channel Strategy – CSI and Retail Processes Mercedes-Benz and smart
Nome aziendaMercedes-Benz Italia S.p.A.
Datemag 2014 – lug 2015 Durata lavoro1 anno 3 mesi
LocalitàRoma, Italia
Mercedes-Benz Italia SpA
Network and Channel Strategy Specialist Mercedes-Benz and smart
Nome aziendaMercedes-Benz Italia SpA
Date2008 – apr 2014 Durata lavoro6 anni
• Development and implementation of Digital and e-business activities:
– Establishment and implementation of digital mktg strategy according to Mercedes-Benz Guidelines with systems’ implementation of corporate websites for Authorized Dealerships and Service;
– Projects’ implementation and rollout: orientation, planning & kick-off, technical roll-out, training & activation, project close-out;
– Positioning on search engines (Google) through the management of key words and actions of SEO and SEM
– Statistical analysis and reports on the navigation/access (Reports & Analytics);
– Creation, design and development of monthly Newsletter in order to share content with users, commercial offers, information content, brand image and corporate identity.
– Consultant to the Network for solutions on digital activities: project management, mktg strategies and development, advertising campaigns, media planning, web mktg (which includes sites, online communities, social networks, online advertising, corporate blogs, web TV, web radio); organization of events (mktg and media planning, advertising, logistics management);
– Supervision and coordination on project about institutional brand image;
– Training to the Network about solutions on digital mktg, online communications and strategic mktg (Owners, Marketing/Sales/After Sales Responsibles);
– Management of web agencies for online projects; preparation of the technical bids for participation in tenders with external suppliers.
• Development and coordination of: smart corporate retail websites, corporate website Mercedes-Benz Italy, Dealer Locators smart and Mercedes-Benz, GSSN (Global Standard for Network Source date)
• Development and implementation of an Extranet Portal (Contact Management)
• Quantitative and qualitative statistical analysis focused on the structure and performance of distribution networks (MB, smart and other Premium brand); benchmark analysis for territorial positioning of competing networks.
Mercedes-Benz Italia S.p.A.
Network Development and Management Specialist
Nome aziendaMercedes-Benz Italia S.p.A.
Date2006 – 2008 Durata lavoro2 anni
Managing application procedures for the acquisition of Mercedes-Benz (Passenger cars, Commercial Vehicles, Industrial Vehicles), Unimog, smart, Mitsubishi FUSO Sale and/or After Sales contracts;
• Support of Authorized Dealerships and Workshops for changing shareholder structure, merger, disposals of business, opening/closing of outlets, contract cancellation, etc..;
• Contract Management (Sales and After Sales);
• Managing of issue regarding Compliance, Due Diligence, Anti-Bribery;
• Support business Partners in order to set up location in accordance with contractual standards
DaimlerChrysler S.p.A.
After Sales Marketing Communication Specialist
Nome aziendaDaimlerChrysler S.p.A.
Date2003 – 2006 Durata lavoro3 anni
– Coordination and support digital activities; managing, in collaboration with Brand Manager MB, smart and Chrysler Group, for the implementation of local and national advertising campaigns; organization of events, workshops, meetings;
– Local Marketing Plans with monitoring and verification through follow-up activities
– Development and implementation of Extranet Portals (for Service MB/smart/Chrysler Group)
Chrysler Italia S.r.l.
Senior Executive Assistant
Nome aziendaChrysler Italia S.r.l.
Date1999 – 2003 Durata lavoro4 anni
Publikompass S.p.A. (Società Concessionaria Pubblicità Gruppo FIAT)
Sales Administrative Assistant
Nome aziendaPublikompass S.p.A. (Società Concessionaria Pubblicità Gruppo FIAT)
Date1998 – 1999 Durata lavoro1 anno
CO.GE.DI. S.p.A. (Società Distributrice esclusiva per il Gruppo Acque Minerali Uliveto e Rocchetta
Sales Support
Nome aziendaCO.GE.DI. S.p.A. (Società Distributrice esclusiva per il Gruppo Acque Minerali Uliveto e Rocchetta
Date1996 – 1998 Durata lavoro2 anni